Workshop · All Levels
The Psychology of Influence & Persuasion
Influence with integrity.
Influence is part of every job, whether you're pitching an idea, leading a change or negotiating a budget. Social psychology tells us a great deal about how people form perceptions and make decisions.
This workshop covers the principles that matter most, reciprocity, social proof, framing and cognitive ease, and how to use them ethically to build trust rather than spend it.
What participants do
- Why people say yes: automatic processing and the routes to persuasion
- Attunement, buoyancy and clarity, with small-group work on tactics for each
- The six principles of influence, each practiced in a short role-play with feedback from the group
- Framing effects: loss aversion, anchoring, sunk cost and contrast
What participants take away
- The psychology behind how people form perceptions and decide
- How to use reciprocity, social proof, framing and cognitive ease
- Where persuasion ends and manipulation begins
Book this workshop
Half-day, in person, for groups of about 15. Each workshop is tailored to your group.
Every workshop includes Schmingo, my small talk game, to get people talking from the first minute.
Inquire about this workshop