Keynote · Brooke Gazdag
AI's Threat to Uniqueness and Belonging at Work
AI isn't mainly threatening our jobs. It's threatening our sense of being unique and necessary.
As organizations roll out AI tools, a quieter question spreads through teams: if a machine can do what I do, what makes me valuable here? This keynote takes that question seriously. People want to belong, and they want to stand out at the same time. AI unsettles both.
I've given this talk at DisruptHR Hamburg, at Netlight and at the University of Amsterdam Business School. Practitioners and students asked the same questions, which tells me this isn't a niche worry. The leaders who get this next phase right won't be the ones who adopt AI fastest. They'll be the ones who double down on what makes each person on their team irreplaceably human.
What your audience takes away
- Why the belonging question matters as much as the productivity question
- How AI challenges both our need to fit in and our need to stand out
- What leaders can double down on: being known, being valued, and making each person's contribution visible
Watch: DisruptHR Hamburg, 2026
Book this keynote
Available as a keynote or an interactive workshop, in English or German. Each talk is tailored to your audience and event.
Every keynote includes Schmingo, my small talk game for the networking break, so your guests leave with new contacts as well as new ideas.
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